Recent Works
BRAND AND CREATIVE DIRECTION
CHANTEL LAURENCreative direction
As Creative Director at Chantel Lauren, I played a crucial role in our go-to-market strategy, breaking through the noise in the bridal industry by crafting a vivid narrative each year through our lookbook. This involved orchestrating and planning various photoshoots—from selecting locations and props to styling the perfect aesthetic. In post-production, I ensured our inspiration shone through, creating a cohesive visual story that resonated with our audience.
SAFE QUEENSBrand View
As Creative Brand Director at Safe Queens, I was integral to our strategy of transforming the antique firearms auction space. My focus was on establishing a unique brand identity centered around transparency and trust. This involved developing comprehensive brand guidelines that highlighted our commitment to quality and authenticity.
I oversaw the design and user experience of the website, ensuring that high-quality photography and detailed descriptions were central to each listing. Additionally, I led the vetting process for sellers, curating a selection that distinguished our platform from competitors. My efforts in crafting targeted marketing strategies helped attract a dedicated community of buyers and sellers, ultimately redefining how antique firearms are auctioned online.
ART DIRECTIONMulti-Brand
As an Art Director and Producer, I have collaborated with diverse brands to elevate their visual storytelling across multiple projects. My work spans from art direction on Kickstarter videos to developing compelling advertising campaigns and creating impactful banner ads. I meticulously oversee every aspect of production, including concept development, location scouting, prop selection, and styling, ensuring a seamless execution that captures the essence of each brand. Through a combination of creative vision and strategic planning, I strive to produce engaging content that resonates with target audiences and drives brand success.